Airdrop

Definition

An airdrop refers to the process of distributing free cryptocurrency tokens or coins to a large number of wallet addresses, usually as part of a marketing campaign or community-building effort. Airdrops are often used by blockchain-based startups to promote their new projects, reward loyal users, or encourage wider adoption of their cryptocurrency. Recipients typically need to meet certain criteria, such as holding a specific cryptocurrency, participating in a project’s ecosystem, or completing simple promotional tasks. This method helps generate awareness, incentivizes engagement, and can increase the value and circulation of the distributed tokens.